Search Engine Optimisation - SEO

Out of the box,  your site will be built to be fully on-page SEO-optimised, properly structured with the aid of state-of-the-art SEO add-on software. This is called on-page SEO.

Off-page SEO can be a specialised, labour intensive task. Buying a search ranking boost by using Google adwords, can be expensive and common keywords are auctioned to the highest bidder. As a service I offer, one hour a month will buy a 500 word blog and backlinks from 3 social network sites. Or I can put you in touch with one of my associates who are SEO experts but can charge more than $100 a month though you would be in good hands

Keywords

Search engines only care about users finding what they are looking for. It used to be that keywords were everything, but “keyword stacking” (duplicating hidden keywords many times on a site) no longer works, or worse. Good usage of keywords takes research and premium tools. As an add-on service I can quote depending upon the nature of your business

Content

“Content is king” – Google’s AI means it can determine if the site is what it says; words relating to the subject need to be relevant, informative and used appropriately, do keywords in headings match the content. How fresh is the content or the site for that matter. Regular blogging can help this.  Genuine content is vital, Google is getting more accurate day by day. You are the expert on your particular business and if necessary I write content to give you an idea of what is needed and where. If you need me to research and provide detailed content, I can do so charged hourly.

Reputation

Building a reputation involves many elements. Essentially Google looks for evidence that your site has what its seekers are looking for.  Factors such as how many seekers click through to your site, social network links and how many different sources refer back (back links) to your site. Google looks for attempts to “game the system” such as buying backlinks (paying for fake references from spurious sources) whcih can lead to a reduction in search ranking or even possible blacklisting so the site no longer appears in search results. Remedying this can take years and it is often best to start from scratch rather than recover from the loss of reputation.

ABN: 13148647389

Mob: 0492806296

Acknowledgements

 

Terms and Conditions

Privacy Policy

Facebook-f

Acknowledgements

Icons by dDara from www.flaticon.com is licensed by CC 3.0
Icons made by Pixel Buddha from www.flaticon.com Photo by Christopher Gower on Unsplash Beach Image by  Gregory Culmer Icons made by Freepik from www.flaticon.com Icons made by fjstudio from www.flaticon.com Icons made by Pixelmeetup from www.flaticon.com Icons made by Darius Dan from www.flaticon.com 
This product includes GeoLite2 data created by MaxMind, available from https://www.maxmind.com.
A relaxing, therapeutic massage including pure essential plant oils blended and selected for your individual needs.

One hour
45 euros

30 mins
30 euros

Aromatherapy

Subscribe to receive new articles as soon as they are published

eCommerce

It’s a complicated world, the world of online selling. So I make it easy for you by using WooCommerce – the most popular shopping platform on the internet, by far. Used byover 3 million businesses worldwide, small and large.

The possibilities are boundless but I make it easy for you. We talk and figure out what you need – taxes, shipping, payment gateways plus all sorts of variations depending upon your specific products and business.  I will guide you through the options leading you to the most efficient and easy to use site for you and your customers.

The cost depends upon any specific extras you require. There is an initial extra for integration and implementation (usually around 50% on top of the site cost). There are also extra monthly licence costs for some of the add-ons. It is easy for these to accumulate, but I will guide you to what will work for your business at the most economical cost.

 

Marketing

There are a lot of options for marketing on the internet. Starting with simply collecting email address of prospects and following a mailing plan. You can connect up with advertising possibilities such as Facebook and Google.

I have a number of options that help you through the process. Made easy by simple email templates and strategies, tried and tested by email marketing experts.

 

Hosting

Managed WordPress Pro server

  • Optimized for small to medium business sites with jquery, PHP and WordPress your servers and application stacks give you the best performance possible. Using modern technologies including LireSpeed PHP-FPM, you're just a few minutes away from a new era of performance.
  • LiteSpeed is the modern, secure, lightweight web server that has quickly become the most popular webserver among the Internet's top 1,000 sites. Configured as your public-facing webserver so you get the same performance benefits as the world's busiest sites.
  • PHP's official FastCGI process manager, FPM, allows your site to scale up the number of PHP processes as demand increases.
  • Firewall by Default From the moment you site is connected, malicious traffic is blocked.

Content Delivery Network by CloudFlare

  • Cloudflare copies your website's content and images to its servers in Australia and all around the world. Wherever your user comes from the nearest server is used to serve that content.
  • Cloudflare’s global Anycast network of 180 data centers across 80 countries reduces latency and time to first byte by delivering content closer to visitors. Cloudflare’s size and distribution of interconnects offers fast, reliable content delivery throughout the world.
  • Cloudflare includes integrated security services to defend against DDoS attacks, customer data breaches, and abusive bots, while preventing performance trade-offs.

WordPress

  • WordPress host more than 60% of the top 1000 internet sites.
  • Being open source it is tested and maintained by thousands if not millions of users and developers.
  • Being so popular, you are never tied into one developer or product.
  • Optimized for SEO from the ground up. Once created, with good content, only external SEO can improve its search ratings..
  • Unlike other web builders such as SquareSpace or Wix - WordPress sites belong to you. Being opensource it will never go out of business and stop operating as some web builders have done in the past.

All Care Plans Include...

All the time

  • Host using high performance solid state storage. The latest cloud server technology means that performance is optimised even though demand can vary.
  • Monitor the site - I guarantee 99% uptime (my cloud provider guarantees 99.9% but I need to allow for some maintenance*) keep a watching brief for any urgent security updates and apply these ad hoc
  • Keep a watching brief for and install urgent security updates.
  • Keep add-on software licences up-to-date. All plans include paid premium plugin licences to a value of $300 pa. If you have extra requirements these extras are factored into your plan charges.

Every Month

  • Check for web site traffic metrics and email a weekly report. Any issues that may surface are researched and fixed as necessary
  • Backup the entire site
  • Update to current software versions and test (restore backup and fix if any problems)
  • Measure and optimise site performance.
  • Monthly usage report - new and returning users, pages accessed etc

Specific Plans Plus...

Personal plan - $35 pm

Tweaks and fixes.

Business plan - $50 pm

Website care report. Tweaks and fixes plus weekly /daily (as required) backups and up to 30 mins additional tasks (non-transferable). Extra tasks $75 ph

Performance plan (for high access sites) p.o.a

As above plus bespoke performance specifications eg. extra storage, extra processors and extra bandwidth. Required for high traffic ecommerce or membership sites.